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Leadership Team2018-10-15T14:32:44+00:00
Jenny Morgan

Jenny Morgan
President & CEO

Jenny Morgan has over 25 years of experience building successful, growth-oriented technology companies in the healthcare information technology market. In 2009, Mike Davis brought Jenny to basys as CEO and his partner in order to leverage her prior experience in leading the next phase of the company’s substantial and dedicated history serving the multiemployer market.

Prior to joining basys, Jenny served as an Investment Principal at Sterling Partners, a top middle-market private equity firm with $4 billion of equity capital under management, where her responsibilities included identifying, evaluating and executing prospective investments, and working with portfolio companies to leverage opportunities for growth and operational efficiencies.

Before joining Sterling Partners in 2006, Jenny was CEO of ViPS, Inc. (now General Dynamics Information Technology) one of the largest information technology companies in the Baltimore area, where she spent more than 20 years and led the company through significant growth by focusing on customer satisfaction and product development. During her tenure at ViPS, Jenny tripled the revenue of the company and led its successful sale to WebMD in 2004, where she later served as Executive Vice President, Payer Services.

Jenny holds a Master of Administrative Sciences from The Johns Hopkins University and a Bachelor of Arts in Economics from Brandeis University, where she graduated magna cum laude and was elected to Phi Beta Kappa. In 2000, she was a finalist for the Ernst & Young Entrepreneur of The Year® Award, and in 2005 she was named the Ernst & Young Maryland Entrepreneur of The Year. From 2001 to 2003, she received the Deloitte & Touche Technology Fast 50 award as CEO of one of Maryland’s 50 fastest-growing technology companies. Jenny served as Chair of the Baltimore Branch of the Federal Reserve Bank of Richmond from 2012 to 2014 after serving on the Board 2009-2011. She is also a board member of Hamilton Bancorp, Inc. (Nasdaq: HBK-US) and of Mirixa Corporation and sits on the Dean’s Advisory Council for the Johns Hopkins Carey Business School.

Ron Rock

Ron Rock
Chief Technology Officer

Ron Rock is a results oriented IT executive with experience leading mission critical technology based initiatives that solve business problems. As Chief Technology Officer, he leads product management, software development, technical operations and software quality assurance functions to own and drive successful delivery of all products. Ron collaborates with the executive team to define the product strategy and the overall product roadmap. In a short period of time, he has implemented processes and metrics to insure that the engineering organization is extremely efficient and focused, and that our products are market ready.

Prior to joining basys, Ron was the Vice President of Software Development at Educate Online and Sylvan Learning, where he optimized their tutoring delivery platform to meet service delivery levels and produced a cost savings of over $1M through the reduction of servers, licensing, and external consulting. Ron also held leadership positions at SAIC, SM Consulting and RDA Corporation.

Ron holds a Master of Engineering Sciences in Computer Science from Loyola College and a Bachelor of Science in Computer Science from the University of Maryland Baltimore County.

Sean Cornelius

Sean Cornelius
VP, Finance & Administration

As head of Finance & Administration for basys, Sean Cornelius leads the effort to establish sufficient finance infrastructure and controls to support basys’ planned growth initiatives. Sean is responsible for directing all of the fiscal functions of the corporation, including general ledger, financial reporting, accounts receivable, accounts payable, and audit functions. He is also responsible for leading our finance and administration teams.

Sean is an experienced executive and a trusted advisor and business partner to the President and the Company’s executive team. He brings over 20 years experience in accounting, budgeting, financial analysis and reporting. He specializes in partnering with executive teams to improve financial performance and controls, forecasting, and identifying key business metrics to improve organizational effectiveness. Prior to joining basys, Sean worked in key financial roles for ViPS, Inc., MedStar Physician Partners and Johns Hopkins Bayview.

Sean holds a Masters in Business Administration from Loyola College and a Bachelor of Arts in business administration from Gettysburg College, and has earned his CPA.

Jeff Herman

Jeff Herman
VP, Account Management & Marketing

Jeff Herman is a customer-centric executive with more than 15 years of customer service, account management and sales experience serving the commercial, industrial and multiemployer sectors, specializing in enterprise IT solutions and telecommunications. Jeff’s role at basys includes customer account management, sales and marketing, driving a focus on high quality and consistent communications that maximize customer satisfaction and respond to changing customer and industry needs.

Jeff joined basys in 2005 and quickly became integrated with the basys customers, “learning the business” from every angle. Jeff has worked with hundreds of administrators throughout the US and Canada, from every size local, national labor organizations, TPAs and associations, helping customers solve their most pressing business issues by proposing solutions that meet their needs and budgets. Jeff has been a frequent speaker with the International Foundation of Employee Benefit Plans, where he actively participates as an industry thought leader on Information Technology in the multiemployer the industry. Jeff has spoken at a variety of IFEBP educational conferences such as the Administrators Master’s Program, Trustees and Administrators Institute, Communications and Technology Institute, and multiple Annual Conferences along with numerous industry and trade associations.

Prior to joining basys, Jeff held sales and sales management roles in the telecommunications, construction and pharmaceutical industries, with a focus on leading sales efforts of new products and new market penetration. Jeff received his Bachelor of Business Administration from Radford University.

Dave Baca

Dave Baca
VP, Customer Experience & Consulting Services

Dave Baca is an executive management strategist with a passion for transforming customer support operations and motivating global teams to achieve industry-leading results. As Vice President, Customer Experience & Consulting Services, Dave leads the Customer Experience and Software Support/Help Desk teams and collaborates with Product Management, Technology and New Customer Implementation teams. His department’s mission is to enhance the customer experience by building and expanding upon relationships with basys customers.

Prior to joining basys, Dave was the Senior Vice President of Customer Success at ANCILE Solutions, where he led team members in a $56M+ global Customer Success and Support Services organization to deliver software solutions to over 4600 lifetime customers, including 50 of the Fortune 100 companies, with 20 million end users. Dave also presented at several Technical Services Industry Association conferences.

Dave holds a Bachelor of Sciences degree from the U.S. Naval Academy and served in the Naval Nuclear Submarine Force.

Kim Campbell

Kim Campbell
Senior Director,
Human Resources

As a human resources executive, Kim Campbell has responsibility for driving organizational development strategies that support the company’s growth, talent management, and total rewards. Her core responsibility is our most precious resource – the employees. Kim works closely with the executive team to maintain a culture and environment that champions professional integrity, performance through teamwork, opportunities for growth, recruiting and diversity.

Kim is a trusted advisor and internal consultant to the staff and the entire leadership team. She brings over 15 years of experience in organizational development, staffing, employee relations and training. Prior to joining basys, she held a leadership position with Millennium Chemicals where she played a critical role during their merger with Lyondell Chemicals in Houston. Kim also worked for RWD Technologies where she worked closely with their global leadership team to create a dynamic culture of high performance, and continuous improvement.

Kim holds a Bachelor’s degree in Business from Coppin University, a Master of Science in Human Resources & Organizational Development from The Johns Hopkins University and is certified as a Senior Professional in Human Resources (SPHR).

Denise Richards

Denise Richards
Senior Director,
Product Management

As head of Product Management for basys, Denise works with a team of product managers and business analysts to deliver technology solutions that help multiemployer fund offices and third party administrators provide outstanding service to members and their families.

With 15 years experience in product management, project management, business analysis and account management in the technology market, Denise collaborates with the basys exec team on a robust product roadmap, planning for enhancements and new products to meet customers’ changing needs. She also is a frequent presenter at the basys Users Group Conference, manages the company’s Voice of the Customer outreach efforts and regulatory compliance team, and co-leads the company’s extensive Knowledge Transfer program, designed to spread and deepen basys subject matter expertise across the company’s growing workforce.

Prior to joining basys in 2004, Denise was a project manager at System Source Internet Service Group, where she managed custom software development projects for major clients like the University of Maryland Medical System and Citibank, and was a solution consultant for the Portal Solutions Group at Citrix.

A Baltimore native, Denise holds a bachelor’s of general studies from the University of Maryland, College Park, graduating summa cum laude. She also holds several certifications from the Project Management Institute, including PMP and PMI-ACP, and the product management PMC-III from Pragmatic Marketing.

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